I worked in a local television newsroom for 20 years. Broadcast TV schools tend to churn out formulaic writers; who, what, where, when, why, don’t bury your lead, put the important stuff in the first few sentences, pepper your story with natural sound breaks, no sounds bites over 20 seconds, done! Next!
When I jumped to Marketing, I spent the first year trying to get my sea legs. It took a long time to learn the process, the lingo, the organizational structure, and the institutional history of the library. It was dizzyingly busy and exciting. But about three-quarters of the way through that first year, I realized I had a weird ache that I couldn’t soothe. What the heck was bothering me, I wondered?
I’d stopped writing. I missed it. I longed for it.
Lucky for me, I came into marketing during a time when good writing is viewed as a…